Neuroscience as a natural platform for the ongoing development of coachingīuilding on the existing foundation of coaching by adding neuroscience as an evidence base for the profession, Coaching with the Brain in Mind shows that it is possible to become a better professional coach by understanding how the brain works.How the language of coaching-setting goals, making connections, becoming more aware, seeking breakthroughs, and taking action-parallels what neuroscientists tell us about how the brain operates.A succinct but comprehensive overview of the major scientific and theoretical foundations for coaching and their implications for practice.Illustrated with numerous case examples and stories, this book is organized for immediate use by professionals in their client work. This informative guide to the neuroscience of coaching clearly demonstrates how brain-based coaching works in practice, and how the power of the mind can be harnessed to help an individual learn and grow. Written by two well-known coaching professionals, David Rock and Linda Page, Coaching with the Brain in Mind presents the tools and methodologies that can be employed by novice and experienced coaches alike to create an effective-and ultimately more rewarding-relationship for both coach and client. By understanding how the brain works, coaching professionals can better tailor their language, strategies, and goals to be in alignment with an individual’s “hard-wired” way of thinking. Rock shows how it’s possible for Emily and Paul, and thus the reader, not only to survive in today’s overwhelming work environment but succeed in it-and still feel energized and accomplished at the end of the day.ĭiscover the science behind brain-based coaching. Fortunately for Emily and Paul, they’re in good hands: David Rock knows how the brain works-and more specifically, how it works in a work setting. In this book, we travel inside Emily and Paul’s brains as they attempt to sort the vast quantities of information they’re presented with, figure out how to prioritize it, organize it and act on it. Just staying ahead of the storm has become a seemingly insurmountable task. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients’ offices as an independent IT consultant.
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